THE NEW JAGUAR F-TYPE ARRIVES AT BARRETTS
   
The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-Type was launched 50 years ago. It’s one of the most eagerly awaited events of the year: The arrival of the thrilling and utterly distinctive new Jaguar F-TYPE. You can now see the car in the metal and book “your turn” to test drive this iconic car with Barretts.

Paul Barrett the Managing Director of Barretts opened the Launch event on the 25th April to celebrate the arrival of the Jaguar F-TYPE at the Canterbury showroom. Initially covered in red silk the F-TYPE was unveiled, allowing customers to see the car up close and in the metal. Using the online configurator you can design your perfect F-Type.

Jaguar and Ridley Scott Associates have produced a short feature film named ‘DESIRE’ starring Golden Globe and Emmy Award winning actor Damian Lewes, Jordi Mollar and Shannyn Sossamon alongside the all-new Jaguar F-Type to celebrate the launch. Lana Del Rey, who recently won a BRIT for Best International Female, has written the title song ‘Burning Desire’.


The film tells the story of Clark (Lewes), who delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert. Directed by Adam Smith, this is a story of betrayal, retribution, passion and greed.

Meridian are Jaguar’s official Automotive Sound Partner, and expert staff from Sound Craft Hifi were on hand at the Launch to demonstrate the in-car audio system and explain automotive technology.

You can see the all new Jaguar F-TYPE at Barretts in their Canterbury and Ashford showrooms.


The Jaguar F-TYPE

A front-engine, rear-wheel drive convertible, the F-TYPE is engineered to deliver pure dynamic driving reward and stunning performance.

Three models will be available: F-TYPE, F-TYPE S and the F-TYPE V8 S. They are powered respectively by Jaguar's new 3.0 litre V6 Supercharged engine in 340PS and 380PS outputs and its 5.0 litre V8 Supercharged producing 495PS.

The range-topping F-TYPE V8 S will reach 60mph in 4.2 seconds and has a top speed of 186mph. The 380PS V6 F-TYPE S will reach 60mph in 4.8 seconds and 171 mph, and the equivalent figures for the F-TYPE V6 are 5.1 seconds and 161 mph.


The F-TYPE is constructed around the fourth generation of Jaguar's acclaimed lightweight aluminium architecture using industry-first technology.

All-aluminium with front-engine and rear-wheel drive, the F-TYPE is engineered to deliver pure dynamic driving reward and stunning performance.

Visually, the F-TYPE exterior demonstrates a new sports car design language for Jaguar, with cleaner lines delivered through the discreet use of technology such as deployable spoiler and door handles.
The F-TYPE interior features a driver-focused philosophy, with engaging controls encased in dramatic architecture. Unique technical grains tailor the trim materials, further differentiating the dual-cockpit cabin.

Ashford Jaguar Service Department again needs to be congratulated on their recent "Customer Service, Outstanding Award"

Not only did they finish 1st in region for Qtr 1, they also achieved 100% RFT fix for the same period.
An amazing achievement and effort by all, well done Andy, Kevin, Michael and Sam.

The Jaguar F-TYPE has today been declared the 2013 World Car Design of the Year.

Ian Callum, Director of Design, Jaguar, said: "No design project has given me greater pleasure than the creation of the F-TYPE. It's a project I've looked forward to from the moment I joined Jaguar, and it's one that's given my team and I great satisfaction. The  F-TYPE is a sports car that is true to Jaguar's design values - beauty of line and purity of form - and I'm honoured that the World Car of the Year jury has recognised our work with this award."

Some 43 cars were considered for the award, this selection being reduced to a shortlist by an advisory panel of design experts* before final consideration by the 66 World Car of the Year jury members.

On the F-TYPE, the advisory panel said: "The long wheelbase, short overhangs and flared fenders give this car a good stance. The contour in plan view tapered toward the door emphasises the muscular rear fender that houses the driven wheels.

"The F-TYPE exterior maintains Jaguar's own elegance in its horizontal proportion and rounded surfaces, yet it looks very dynamic. But I would like to say the interior design is even more attractive. It is clearly driver-oriented, and a grip bar for the passenger is nicely integrated into the big centre console. The seat design is superb, too."

The award was collected by Adrian Hallmark, Global Brand Director, Jaguar, at the New York International Auto Show. Commenting from the show, he said: "The F-TYPE is the first full-blooded Jaguar sports car to be launched for more than 50 years.  Its architecture and technology are world class, wrapped in an evocative and progressive design that could only be a Jaguar - 'Callum unfiltered', as we call it in-house. It is as dynamic yet refined as any Jaguar sports car should be, and is a unique proposition from a performance and price perspective. This combination of factors has clearly inspired this year's jurors, and we are delighted and honoured to collect this award."